Friday, May 6, 2016

Promotion Assignment

Headline: "With Gillette I keep my shave close and my times fast" In a smaller print: Aries Merritt, 2012 Olympic gold medalist in 110 meter hurdles.

Dominant Visual: A photo of Aries Merritt during a race with a pack of Gillette razors in the bottom corner.

Caption: Can Aries Merritt come up big with another Gold in Rio?

Body Copy: First, a small bio on Aries Merritt and his preparation for Rio. Then, a paragraph on Gillette razors and how they have the closest and most comfortable shave. Lastly, a paragraph about P&G as a whole and the road to Rio.

Brand Signature: A Gillette logo and link to website: http://gillette.com/en-us.